• Enrolment system was unreliable and difficult to track

• Entire process relied on heavy manual labour and paperwork

• No real visibility or structure for managing applications

• Social presence existed, but wasn’t being leveraged effectively

• 1,023 fully-processed enrolments in 21 days

• Exceeded the original target of 300 enrollments by over 241%

• Facebook page growth from 25,000 → 35,000 followers

• 1M+ campaign views through structured funnel execution

• Zero cost of acquisition — no printing, no physical campaigns

• Projected revenue: R255,750 – R1M+ depending on enrolment scale

• Automated intake & upcoming student portal app in progress

Phendukani Full Service High School needed a modern, streamlined digital system to replace their outdated, manual enrolment workflow. Forms were printed, processed manually, and easily lost, which created massive bottlenecks and unreliable data.

The objective was clear:
Build a digital platform that could efficiently manage high application volume, track results accurately, and reduce the operational strain on staff.

As young blood with proven results, we brought fresh execution and tech-focused thinking to a space that hadn’t evolved in years

Website & Digital System Build

• Full feature enrolment website

• Centralised information platform

• Automated form processing & internal workflow tracking

• Conversion-first design backed by behavioural psychology

Social Growth & Marketing Funnel Strategy

We used top/middle/bottom funnel frameworks (T, M, B) to drive targeted attention:

• Short-form content for reach

• Retargeting assets for conversion

• Social proof and urgency incentives

The result? Over 1 million impressions and 10,000 new followers in under a month

Before:

• Manual enrolment chaos

• Lost or delayed forms

• No tracking, no data

After:

• Fully automated process

• Real-time submissions dashboard

• Massive time savings and zero printing costs

• Consistent, trackable digital pipeline

The school now has a scalable digital engine instead of paperwork and hope

Predictable growth requires systems, not luck.
By transforming an outdated enrollment process into a digital system, we delivered results that far outperformed expectations — from an internal goal of 300 to a total of 1,023 applications in just three weeks.

Phendukani now has:

• Reliable digital infrastructure

• Automated onboarding operations

• A growing community and powerful online presence

• A foundation for long-term scalability with an upcoming custom app